Target Market ResearchTarget market research provides companies with data that can help build a long-term post-entry competitive advantage. Market entry strategy consultants help with the following market research areas:

• Market Analysis: Market value analysis, including historical and projected growth and market development trends.
• Growth Factors: Identify growth factors like legislation processes, barriers to growth, and other restrictions that may emerge in the target market.
• Market Structures: Examine market structure components like stakeholders, incumbents, adjacent markets, and players in those markets.
• Business Environment: Evaluate regulatory, technological, social, and political factors within the target market.

Opportunity AnalysisOpportunity analysis uncovers information on what opportunities and threats await a new market entrant. Within this analysis, the market entry strategy consultant will address:

• Value Proposition Capabilities: Will the company’s core capabilities, like engineering, and support capabilities, like sales and marketing, ensure success in the new market?
• Market Size: How big is the potential target market, and what size of this market can be captured efficiently and cost-effectively?
• Competitive Landscape: Who are the incumbents, what is their capacity to respond to new entrants and are there other potential market entrants?
• Market Share Revenue Estimates: What are potential pricing and sales estimates, factoring in cost, and supply chain factors?
• Market Entry Cost Estimates: How much will the market entry cost in terms of inputs, distribution, and creating economies of scale?